the pioneer PROCESS-PRODUCTION COMPANy
The DR's Laboratory is the pioneer Process-Production CompanyTM (PPC)
This new entertainment model has raised $29k in 4 months at The University of Michigan.
Using the PPC model, our goal is to build Black equity in the arts through:
This new entertainment model has raised $29k in 4 months at The University of Michigan.
Using the PPC model, our goal is to build Black equity in the arts through:
ResearchFirsthand research used to understand existing problems faced by Black audiences & artists.
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ProcessOriginal methodologies that solve the problems Black artists face behind the scenes.
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ProductionOriginal Productions that solve the desires of Black audiences on stage & screen.
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"Having raised over $29k in a single semester for my company and noW being recognized by the Kennedy Center, I strive to empower Black students by proving our impact can extend beyond the 4% of
the campus population our demographic represents."
- Donovan Rogers, Founder & Producing ArtistiC Director
News:
The DR's Laboratory wins the 2024 MLK Spirit Award
Photography by: Micherlange Hemsley
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"Into the Light" Awarded by The Kennedy Center!
Photography (Left) by: Brandon Williams
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The DR's Laboratory wins big in first full year!
With The DR's Laboratory brand conceptualization and business development beginning in 2020
and its establishment in 2022 marked by the optiMize Social Innovation Grant at The University of Michigan,
DRL's first full year arose from January 2023-January 2024, which involved its recognization as a voluntary student organization at The University of Michigan while also being operated by a team for a consecutive 12 month time span.
and its establishment in 2022 marked by the optiMize Social Innovation Grant at The University of Michigan,
DRL's first full year arose from January 2023-January 2024, which involved its recognization as a voluntary student organization at The University of Michigan while also being operated by a team for a consecutive 12 month time span.
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What is our community saying
This work is important because accurate representation shapes the minds of audiences of all ages… This not only has the opportunity to benefit the black community but [can] educate other communities.
-Jerianne Clark
I immediately felt like I could take a breath and just release the embodied tension that is so hard to escape.
-Brooke Taylor